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Name
Organization
Type
Description
Marketing
ASHA
Standing Committee per Bylaws
The purpose of the Marketing committee is to steward the American Saddlebred Horse and Breeders Association (ASHBA) brand and image, assure that the organization has internal and external marketing and communications programs targeted at specific market segments and that the programs are aligned with clearly defined objectives to enhance the reputation of recognition of the American Saddlebred breed and the ASHBA organization. Members of this committee are appointed by Chairman of the Board and are accountable to the Board of Directors of the ASHBA. This is a standing committee per ASHBA by-laws. Following are the primary responsibilities of the Marketing committee: 1. Recommend to the Executive Director and BOD appropriate language and visual representation of ASHBA to external audiences. 2. Act as a sounding board to the ASHBA staff and BOD for marketing strategies and tools 3. Develop and propose innovative ideas and provide feedback on marketing activities as requested by ASHBA staff 4. Administration and management of the ASHBA website 5. Assure proper positioning of ASHBA with the media 6. Ensure unified branding and messaging across the ASHBA community
Committee Member
Committee Position
Bosworth, Allen
Chair
Parker, Christina
Secretary
Baumann, Kate
Member
Boone, Caroline
Member
Cantrell, Allison
Member
Currier, Sandra
Member
DeGray, Alexandra
Member
Dunn, Kathie
Member
Lambert, Allison
Member
Morgan, Karly
Member
Sessoms, Sarah
Member
Snyman, Caitlin
Member
Todd, Joan
Member